“Educated minds usually see first what is wrong with a new idea,” points out Chic Thompson in his book Yes, But…. “’Yes-butters’ are geniuses at coming up with excuses for inaction.” Thompson’s advice:” Imagine the expectations and needs of your target audience along with the top three Killer Phrases a naysayer would say. Practice de-fusing […]
All the best jokes have something to teach. For the freelance blog content writers I train, the following anecdote (shared by humor speaker Ron Culberson at a recent National Speakers Association meeting) holds some important lessons related to corporate blogging for business: A woman attending a conference turns to her neighbor and says, “This is […]
If ever there was a perfect example of a marriage between science and art, I think it’s to be found in blogging for business. In fact, we blog content writers in Indianapolis do it all the time – let our creativity run free, all the while staying within the best search engine optimization practices “playground”. […]
“Danny Grainger gives a last-minute haircut in the Pacers locker room. Five men help Boomer make his grand entrance just before tipoff. Cooks spend two days preparing food for 14,000 people – including popping hundreds of pounds of popcorn…It all goes into making an Indiana Pacers game at Bankers Life Fieldhouse.” In “One Day, One […]
Last week in my Say It For You blog, I used examples from three different websites, all related to bedroom furniture companies, to illustrate three different blog content writing “lessons”: Consistently posting blog content to capture prospects’ attention at the precise moment when those prospects have a need (Furniture Today) Using blog posts to share […]
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