“When it comes to writing a love letter, remember: It’s not a card. It’s a letter,” cautions Tom Chiarella in a wonderfully sentimental Readers Digest piece. Sometimes, in corporate blogging training sessions, I find myself issuing a similar caution: " When it comes to blog content writing, remember: It’s not an ad. It’s a blog.” […]
Nice to know I’m not alone. Just because I’m a business blogging trainer and professional blog content writer in Indianapolis, doesn’t mean I’m the only one who thinks paying attention to detail is important. In the span of one short week, I heard two different people advise my Butler business students to pay attention to […]
Never one to “nap” when it comes to corporate blogging training, I’m on the alert for ways to keep blog content writers awake and active. Three visits to websites in the blogosphere’s “bedroom community” sparked some great ideas business owners and professional practitioners can use to keep their SEO marketing blogs energized over long periods […]
Social media “should be part of every company’s outreach, because it has great potential for brand-building…”, asserts Linda Mansfield of Restart Communications, who recently served with me on an Indiana Motorsports Association panel to discuss marketing on the Web. The static problem, explains Mansfield, comes from the fact that “all of the different social media […]
Some of the puzzles I love to solve are “quotefalls”. After you finish filling letters into the boxes, you uncover a wise saying. I knew the writer of this one must have been referring to corporate blog writing along with babies: “A baby is a small creature who soon ceases to be an armful and […]
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