“Headines are powerful and often underestimated,” say Doug Karr and Chantelle Flannery in Corporate Blogging for Dummies. The authors go even further, adding the statement that “Headlines are the most important part of your blog post.” I’m not sure I totally agree on titles’ “most important” status, but, in any case, I’ve decided to focus […]
I love getting Todd Hunt’s e-newsletter about "Communication Bleeps and Blunders in Business". Besides being good for a chuckle, these pieces invariably contain valuable tips that relate to business blogging.Does it really matter whether your punctuation is correct in a business blog? After all, as Compendium Blogware’s CEO Chris Baggott points out, blogging for business […]
It’s obvious the creators of the public service radio announcements I keep hearing understand an important principle of business blogging. Posing the question "So why should you care?" they proceeded to remove all doubt in listeners’ minds as to the answers: A better-educated population translates into less taxpayer money being spent fighting crime, while higher […]
Today I’m completing the challenge I set for myself earlier this week, to create three blog posts inspired by a single issue of the Saturday Evening Post. The third page I selected is actually an advertisement for a device called the Exerciser 2000 Elite. I chose this particular page because of the unusual way in […]
Continuing with my challenge to myself to create three Say It For You blog posts inspired by one issue of Saturday Evening Post, I next found an advertorial for ancestry.com. This title read “How the Barber of Baden Became the Barber of Manhattan.” Like the mother and son featured in the Royal Jelly advertorial I […]
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