A friend who collects anecdotes shares an interesting one, probably not true, but one which illustrates a useful point… 65 years ago, the story goes, Carnation Milk offered a $5,000 prize for the best slogan submitted in the form of a rhyme beginning "Carnation Milk is best of all…." A little old lady from Wisconsin, […]
There are two aspects to winning medals in a horse show, I’ve learned – equitation and pleasure. "Pleasure" refers to the horse itself – its posture, its control, and its looks, while "equitation" refers to the skill and the posture of the rider. For example, RaraEquus.com advises equestrian contestants to "keep your head up, shoulders […]
I’m always talking about what a good idea it is to use blogs for busting myths. Myth-busting makes for engaging content, plus it offers the chance to showcase your knowledge and professional expertise. So long as you use myth busting in your corporate blog to actually showcase (as opposed to showing off, or "showing up" […]
Funny how many of the habits I try so hard to teach my Career Development mentees at Butler College of Business are the same habits that make for long-term success in blogging for business…It’s a Butler COB tradition to serve pizza at the meeting when we career mentors meet our freshmen mentees for the first […]
One of the "Seven Deadly Sins of Website Copy", says fellow blogger Michel Fortin, is lacking a clear call to action. The offsetting good habit, he explains, is focusing on the "power of one". As I was reading about the three aspects of what Fortin means by "One" , I couldn’t help thinking how relevant […]
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