The true stories of injured construction worker Ralph Orlando and fever-delirious middle-aged railroad dispatcher John O’Connor capture the history of Mass General hospital, along with the role that teaching hospital has played in the development of medical technology, better than any textbook ever could. In his book Five Patients, best-selling author Michael Crichton uses a […]
“Every sentence must do one of two things – reveal character or advance the action,” is Kurt Vonnegut’s advice to short story writers. Bloggers for business, I think, would be wise to follow that rule as well. Reveal character:Author and speaker Debbie Weil says the #1 rule for blogging is: Write from your passion! The […]
If you haven’t heard of kadigans, you probably do know their cousins the "thingamagigs". I used the word thingamagig myself the other day in the hardware store. I was after a… well, you know, that thingamagig that hangs over the shower nozzle and holds the shampoo and hair rinse? Luckily, the store clerk quickly realized […]
Reading fellow blogger Michel Fortin’s post “Does Your Copy Have Personality?”, I was reminded that personality self-assessment tests have been around for years. I personally remember the Xerox version (back from insurance sales training days), while today as a college career mentor, I discuss Meyers-Briggs results and DISC profiles with my student mentees. Different types […]
As the popularity of social networking grows, so does the importance it plays as part of your overall online marketing strategy. DRIVE’s social networking specialists can help you: Understand the different markets that are available on the various social networking sites. Understand the varieties of tactics that can be employed to best communicate with […]
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