Entries by Rhoda Israelov

Axe Heaven and CartSEO Expand and Evolve

In December of 2007, DRIVE launched the first e-commerce website powered by CartSEO™, a proprietary website Content Management System and retail shopping cart designed to provide a search engine optimization-friendly architecture along with a dynamic database-driven shopping cart, while offering inexpensive yet robust online payment options. AxeHeaven.com manufactures and sells miniature replicas of guitars made famous […]

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Show Your Measure In Your Business Blog

“Just how big is the oil spill in the gulf?” read the Indianapolis Star article headline, going on to offer “a little mathematical context” to put the Gulf of Mexico catastrophe in perspective. While there’s no really positive perspective on the oil spill, as a professional blogger for business and blogging trainer, I have a […]

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No Newsspeak for Your Blog, Please!

Randy Michaels could have made an excellent blog trainer, but the CEO of the Tribune is far too busy training his news anchors not to use newspeak.We bloggers for business tend to be preoccupied with words we should be using (those keyword phrases that help our blogs get found by the search engines), but Michaels […]

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An Honest Trick for Blogs

The bucket on the left contains sand.  The other bucket contains an identical amount of rice.  With my eyes closed, I bet I can tell you which bucket holds the sand without touching the bucket or any of its contents. How is the trick done? A professional ghost blogger and blog trainer, I’m in the […]

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“Oh, By the Way!”s for Your Business Blog

Employee benefits professional Mel Schlesinger believes in the power of four little words.  Writing in Employee Benefit Advisor, Schlesinger recommends a simple technique: After a prospect or client has agreed to move forward with a purchase, adding an "Oh, by the way…" to describe an add-on service or product feature can make a big difference […]

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