If ever there was an example of drawing ideas from everywhere and everything (what I’ve been calling “learning around” for your blog), it would be L. Frank Baum and his book The Wizard of Oz. As a child, a Mental Floss Magazine article explains, Baum had loved reading fairy tales by the Brothers Grimm, but […]
When Barbra Streisand sang: "People who need people are the luckiest people in the world", she was onto something that bloggers for business need to keep in mind. Fellow blogger Michel Fortin says that, "When compared to traditional offline business, online people are more important than ever before." That’s because the Internet is cold and […]
Most business blog posts make claims. The claims may be understated, exaggerated, or exactly on the money, but still – a claim is a claim. The problem is, often blog visitors don’t know how to "digest" the claims you’ve "served up". They simply don’t have any basis for comparison, not being as expert as you […]
Fnu Lnu, a term used by authorities to identify unknown suspects, is actually an acronym for First Name Unknown, Last Name Unknown, a John Doe, as it were. When you’re selecting keyword phrases to use in your website and blog content, it’s useful to remember that you are the fnu lnu in the equation. Online […]
The "101 Tips from the World’s Most Famous Authors" aren’t specifically directed towards business bloggers, but many of them might be. Ernest Hemingway, for example, advised using short first paragraphs (‘nuf said). Mark Twain had the idea writers ought to substitute "damn" for "very". Since editors would likely delete the "damns", the writing would be […]
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