A long-time West Point legend has it that, if a cadet is failing a class, what he should do is dress in full uniform, and, at the stroke of midnight before the final exam, spin the spurs of the General’s boots for luck. The General in question is Civil War leader “Uncle John” Sedgwick, class […]
In the July/August issue of Mental Floss Magazine, I found a fascinating little article about a destination wedding. (As unlikely a connection as Mt. Everest may seem to blogging for business, I think this little magazine piece demonstrates several important things about online marketing through business blogging) The title of the story is "The World’s […]
"His, her, or they?" is the touchy question on which fellow Mensa member Steve Merchant weighs in. "What strategies can be used to avoid gender bias without making language stilted? Does it matter?" asks Merchant. Thanks for bringing this up, Steve. Bloggers, including, I’ve found, business bloggers, appear to share the belief that being sticklers […]
Not to belabor the obvious, but the first thing online readers will see on your blog post is its title; largely based on that title, those readers are going to make the decision to read further – or hightail it away. For that reason among many, what words to use in each blog post title […]
Marketing seems to go in cycles, remarks Morgan Stewart in a Media Post Publications article.“We bounce back and forth between…left-brain marketing focused on analytics and segmentation, and right-brain marketing focused on the creative.” Both types of marketing are needed, concludes Steward. "Left-brain marketing narrows target audiences. Creative pulls people into your message. Creative gets people […]
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