You can say only so many things about what you sell, what you know about, and what services you offer customers and clients, right? Wrong. Sustaining an engaging business blog over the course of years is very do-able – so long as you stay engaged. In fact, as a business blogging trainer, my theme for […]
This week, my Say It For You blog posts are all about picking up ideas from everywhere and everything to keep your business blog full of fresh, interesting content. Visiting an indoor golf training center, I learned about a teaching system called "Straight Line Golf". (Traditional golf instruction focuses on correcting players’ individual weaknesses; Straight […]
One quality that make for a great ghost blogger is a "third ear", I always say. That’s because a ghost uses that extra "ear" to hear not only what the business owner client wants to say, but to pick up on that owner’s unique style and business beliefs (the things that often aren’t expressed in words). […]
As a business blogging trainer, one concern I hear a lot from business owners is that they’ll run out of things to say in their blog posts. Many can think of a fairly long list of things they want to share about their products, their professional services, their customer service standards, and their overall fix […]
Blogging is modern marketing at its best, but bloggers can take advantage of an ancient method of solving proportions called the Rule of Three. Basically, the Rule of Three is used when you know three numbers and are out to find a fourth. Remember those high school algebra problems we used to have to solve: […]
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