Just the other day, a business owner prospect, B. posed a question I’d heard many times before: If my website is already showing up at or near the top of Page One on Google and Bing, what value would having a blog add to the mix? This question of what value a blog might bring […]
"Alas, the 10-gallon hat falls 87 percent short of its promise," laments Mental Floss Magazine (Mar-Apr 2010). "The discrepancy is the result of poor communication, not poor measurement," the article is quick to clarify. Early versions of the cowboy hat came from Mexico, we learn, where the hats were decorated with colorful braids called "galons". […]
Three things Casey WIlliams never wants to see in his rear view mirror, he says in IndianapolisStar.com, are the new Ford Taurus, the Chevy Caprice, and the Carbon Motors police cruiser. all models driven by Indiana State Police. In business blogging, by contrast, your "rear view mirror" is exactly where you’d like to see your […]
"Regardless of what you’re writing, whether it’s a sales letter, blog post, company history, or proposal, the golden rule of clear communication should be communicating clearly," Indianapolis Business Journal’s Jim Cota reminds us. At an annual National Press ceremony, the Center for Plain Language (whose goal is to get government and businesses to communicate more […]
New York Times bestselling author Lynn Truss takes a zero tolerance approach to punctuation. If ever it occurred to you to downplay the importance of commas, get ready to change your mind after reading the book Eats, Shoots & Leaves. To understand the book’s title, think of: a panda or koala, who eats the shoots […]
Follow us online!