“What’s the biggest problem Facebookers are confronting?” asks Scott Harris in Reader’s Digest. Parents signing up, he says. Since his mom befriended him on Facebook, Harris laments, his status updates read: Scott is making good, well-informed decisions. Scott is going to bed at a very reasonable hour. Scott is making large, regular contributions to his […]
The other day I read something really thought-provoking about how email, social media, and blogging relate to each other when it comes to attracting business. Regular readers of this Say It For You blog will recall that I advise business bloggers to read ten articles or other blogs for every blog post they write, and […]
Fellow blogger Michel Fortin says he’s a big fan of reasons-why advertising. "Good, successful copy," Fortin adds, "tells the reader why right up front." (If you don’t, he warns, they’re left wondering why you left that information out!) Fortin’s alluding to ad copy, but the same five why’s he mentions can serve as great guidelines […]
For the article "Tips From The Inside", Inc. Magazine interviewed the purchasing agents of several mega-corporations, asking how each preferred to be sold to by suppliers and vendors. I was fascinated by the answers, realizing that every one of those tips should be helpful for business bloggers in converting online searchers to customers and clients. […]
You cannot be a top producer, says corporate trainer Roger Dawson, without getting enthusiastic about your product or service. What Dawson doesn’t mean by enthusiasm, he’s quick to point out, is frantic jump-up-and-down behavior. No, real enthusiasm, he explains, means believing in your industry, your company, your product, and your ability to serve your customers. […]
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