Attending a trade show for one of her clients, marketing professional Amy Lemen experienced an "Aha!" moment about the "who" and the "how".Most of the vendors at the show, Lemen realized, demonstrated through their displays and messages that they knew who their target customers were. In other words, most of the trade show companies were […]
Blogs do it better, I realized all over again while reading my Home and Away magazine from AAA Hoosier Motor Club. AAA Vice President Suzanne DeCelles’ article, "Travel Beyond the Internet" is what college English teachers call an "argument paper", telling the professional travel agent’s side of the do-it-yourself-travel story. Could a traditional corporate website […]
"Making things happen, meaning sales, web hits, engagements, etc. is not just a function of how many people you reach; it’s also a function of how many times you reach them, and how much you spend reaching them,". Bryan Farrish explains to speakers trying to get radio interviews. The idea of blogging for business is […]
It was a sign post, not a blog post, that caught my attention during a recent visit to the Indianapolis Zoo. Whoever wrote the copy for that placard promoting the zoo’s new cheetah exhibit, though, would make a great blogger for business! The sign itself, I might mention, was affixed alongside a 30-yard track where […]
"White noise", produced by combining different frequencies, can be used to drown out or mask distracting sounds. Students use white noise machines with headphones to help them concentrate on homework; hotels provide white noise machines to help guests fall asleep. White noise devices are used in psychiatrists’ waiting rooms to protect patents’ privacy. Bloggers for […]
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