When Success Magazine talks about healthy eating, it’s in terms of "knowing your size". Since the average restaurant’s serving size of pasta, for example, is enough for five people, the advice Success offers is to order a to-go box with your meal, consuming just one serving’s worth of food on the spot. Then (based on […]
Marketing maven and fellow blogger Michel Fortin learned an interesting lesson about blogging from the book 22 Immutable Laws of Marketing. Very simply, the lesson is this: IT’S BETTER TO BE FIRST THAN BEST What Fortin pulled from that statement is that it’s more effective to be perceived as superior than to state outright that […]
After hearing Max Siegel’s motivational speech at Ron Sukenick’s "At the Top" networking event, I just had to have my autographed copy of Siegel’s book Know What Makes Them Tick. I loved the whole book, but the chapter called "Balance Your Past Self and Your Future Self" really resonated with me. That’s because, when I’m […]
"The idea that people love to buy is one of the biggest myths in sales," observes Grant Leboff of Marketing Donut. The actual buying process, he says, is hindered by fears and doubts. As a ghost blogger and blogging trainer, I fear (pun intended) Leboff’s right. In fact, for business blogging to work, bloggers (business […]
The Wall Street Journal's observation about the hobby of "sweeping" is right on target for business blogging, I think. While sweepstakes have been around since the 1700"s, WSJ points out, they're more popular now. Why? (Here's the reason, I, a professional ghost blogger and blogging trainer am so interested in the article) "…because online entry […]
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