"It’s easy, it’s fast, and it’s proven to increase results," says direct response copywriter Michel Fortin, referring to adding pictures, photos, clip art, and graphics to salesletters. Using pictures along with text, according to Head First Labs, increases brain activity and aids learning. It stands to reason that including photographs or pictures in business blog […]
We humans are a funny bunch, remarks Mark Juddery in Overrated! The 50 Most Overhyped Things in History. People seem to "find comfort in that which has been passed down as accepted knowledge." I think perhaps there’s some over-hyping going on when it comes to blogging for business. I can think of at least three […]
Continuing my thoughts from last week on the subject of business bloggers learning good ideas from bad ones, here are three more "to-do’s" from the stories of the not-so-mad scientists who earned Ig Nobel awards. Ig Nobel winners, you’ll remember, are honored for achievements “that make people laugh, then make them think.” And, while my […]
Once again, my friend Lorraine Ball and I are trading guest blog posts. Lorraine’s company is Roundpeg, a full service marketing firm serving the Indianapolis small business community, that helps small business become big business…. I have often used the farming metaphor when teaching classes on networking, but now Chris Brogan channels the same concept with […]
Ig Nobel Prizes honor bad ideas, or more correctly, achievements "that make people laugh, and then make them think." (Ig Nobel winners are invited to a gala at Harvard U., then have the chance to lecture at MIT.) One of my favorite reads, Mental Floss Magazine, highlights some of these "Not-So-Bright-Ideas in Science". I couldn’t […]
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