You have a chance of being awarded a patent on your invention only if your idea is "not obvious to persons of ordinary skill and knowledge", I learned the other day, when intellectual property attorney Charles Reeves spoke at my Circle Business Network group. In fact, this "non-obvious" requirement is one of the most difficult […]
In How to Write Powerful Press Releases, Judith Welsh shares ten tips for success. Accounting Today Magazine calls the book" a valuable resource for selling yourself, your product, or your service," Since business blogging is designed to accomplish exactly those three things, I thought, let’s see how the tips apply to the writing of effective […]
(Can you see what happened here? Now you’re focused on the word "negative". Had I titled this blog post "Being Positive in Blogs", I would have focused your thoughts on ways to make a positive impact. Business blogging, of course, is all about "up". To be found on a search engine by more potential customers […]
There are almost as many different opinions about the best way to write blogs as there are on recipes for "absolutely the best" apple pie. Much of the debate centers around the ideal length for a blog post, with one touted rule of thumb being to keep the post short enough so readers don’t need […]
As a professional ghost blogger, I’m very conscious of the fact that the "For sale: baby shoes, never used" story I talked about earlier this week exemplifies just one of Ernest Hemingway’s many tips on effective writing. Brian Clark of CopyBlogger.com points out another valuable Hemingway lesson for bloggers – being positive, not negative. Clark […]
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