New York Times bestselling author Lynn Truss takes a zero tolerance approach to punctuation. If ever it occurred to you to downplay the importance of commas, get ready to change your mind after reading the book Eats, Shoots & Leaves. To understand the book’s title, think of: a panda or koala, who eats the shoots […]
Calls To Action, or CTA’s, are a vital component of business blogs. Future’s Now Brendan Regan says business owners’ marketing outreach needs to extend from the driving point through to a "conversion". On a blog page, the CTA can be on the right margin (Call 1-800……, Contact ———, sign up for RSS, etc.).Or, the Call To […]
The same philosophy of simplifying a marketing message that’s behind your elevator speech (that 15-20 second description of your company’s product or service that you could rattle off while in an elevator with a stranger) works for print and electronic marketing, advises Julie Williams of Green Jays Communications. "Don’t try to say too much", Williams […]
I was attending a convention a couple of weeks ago when the inevitable happened – equipment failure. One of the main presenters was using Power Point with a video embedded in it, and, just as he was trying to make an important point, the sound system hookup malfunctioned. Of course, we in the audience were unable […]
Irreverent TV talk show host Joy Behar’s motto is "So What? Who Cares?". Now, those are two questions business blogger need to imagine online searchers asking – because, sure as my name is Rhoda, they will! To begin creating blog content with even a hope of generating new leads, business owners had better address the […]
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