Ernest Hemingway, challenged to write an entire novel in six words, scribbled these six on a napkin: For sale: baby shoes, never used. There are any number of lessons, I think, that business bloggers can learn from the legendary Hemingway "demo": Brevity Six-word blog posts aren’t going to hack it in terms of SEO "Brownie points"; […]
Preparing good speeches, says National Speakers Association President Lou Heckler, quoting NSA founder Bill Gove, means using all three of the "3 P’s". As a professional ghost blogger and blog trainer, I’d venture to say, the 3 P’s can serve as a perfect template for blog posts. PremiseWhat is this blog post really going to […]
I’m no car buff, but that TV commercial really caught my ear. "What do you get when you pit a Ford Escape against a Lexus?" the announcer asked. The answer, unexpected as it was arresting: "Bragging rights." So I’ll give you one better: What do you get when you pit business blogging against pay-per-click advertising? […]
"Links are the lifeline of blogging," says homeschoolblogger.com. Inbound links to your blog are tracked by "web crawlers" and help your blog move higher on search engine pages, SEO mavens explain. Today, though, let’s talk about different kinds of outbound links, and the different ways those can in fact serve as lifelines to your blog. […]
Five times as many people read headlines as read the body copy, "Father of Advertising" David Ogilby taught. Blogger and book reviewer Brad Shaw tests headlines against three Ogilby to-do’s: The headline promises the reader a benefit The headline contains news The headline is conversational Business bloggers can take all three of these tips from […]
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