Taped to the reception counter at the Tom O’Brien Chrysler dealer’s showroom was a poster that immediately caught my eye: "125 Ways You Can’t Tell the Difference", the headline read, referring to pre-owned autos versus new vehicles. Having just this month blogged about the power of using numbers in blog post titles to engage readers’ […]
FutureNow‘s Brendan Regan has something to say about online persuasion that business owners need to hear, at least if they want their business blogs to work. The way Regan puts it, we need to learn "how to optimize a marketing outreach from the driving point to the landing page, and on through to conversion." I […]
A favorite lunch spot for me is the Illinois Street Food Emporium in Indianapolis. Well, the other day, besides a very tasty salad and soup lunch, I got something extra in the form of ideas about ways to use blogs to drive business. Here’s how it happened: Waiting for my number to be called, I noticed […]
Many start out blogging for business, but the fact is, far fewer are keeping up with their blog – alas, they’ve succumbed to "blogger’s block". Even with the best of intentions, many business owners find themselves unable to keep up with regular blogging while also keeping up with the many demands of their own business. […]
"The best way to win an argument is to avoid it," advises Reginald Adkins in his Elemental Truths blog, admitting that "you could be perceived as a pushover who won’t stand up for his beliefs." Barring avoidance, Adkins offers tips to increase your chances for winning battles in which you’ve chosen to take part. Blogging […]
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