Identifying new uses for a product can increase usage frequency and even convert current nonusers into users. Both are aspects of a market penetration strategy, David Stewart observes in the Branding Strategy Insider, offering as an example an advertising campaign for orange juice: .”It’s not just for breakfast anymore”, a slogan that represents an effort […]
“Cliches begin their lives as imaginative expressions and comparisons,” explains Richard Lederer in the Mensa Bulletin. But then, after repeated use, those phrases become trite, hackneyed, and lifeless, he explains. For example, Lederer reminds content writers, you might hit: the bulls-eye the spot the ball out of the park the nail on the head But […]
“Finding pleasure in another person’s good fortune is what social scientists call freudenfreude,” Juli Fraga writes in Reader’s Digest, “describing the bliss we feel when someone else succeeds even if it doesn’t directly involve us. Freudenfreude can “foster resistance, improve life satisfaction, and help people cooperate during a conflict”. When it comes to content […]
“There’s no shaking it. Your chances of winning the lottery are extremely slim.” The Associated Press patiently explained after the Mega Millions jackpot had climbed to more than a billion dollars, the largest in U.S. lottery history.” (Since the article was published, someone in Florida did, in fact, win the jackpot.) There’s a long list of […]
“We might even be the smartest people in the room,” writes Matthew Grob of Mensa, “but does that always mean we should always be compelled to demonstrate that?” Mensans probably do more m’splaining (boasting of their brain power) than most, Grob admits, but “we might not always be correct, factually or politically.” Given the options […]
Follow us online!