The larger a pepper, the less “hot”, is just one of the interesting tidbits I learned from a Whole Foods representative at the Indiana Health Expo the other day. Peppers, in fact, could serve as a metaphor for blogs and websites, with shorter, “spicier” blog posts packing more immediacy than their longer, more formal website […]
Iron Chef Jose Garces shares his top five tips for getting kids interested in cooking, and every one of those tips, I realized, can be used to spice up business blogs! 1. Play a game. "Pick an ingredient and see who can come up with the best dish. Make it interactive and fun." In a […]
Between Shakespeare’s Juliet asking "What’s in a name?" and father-of-advertising David Ogilby’s emphasis on headlines, there’s simply no contest when it comes to blogging for business – titles matter! There are two basic reasons titles matter so much in blogs: For search – key words and phrases, especially when used in blog post titles, help […]
There’s something some still find scary about ghost-blogging. Very much like the apparitions from which we professional ghost bloggers derive our name, doubts about the legitimacy of our pursuits return periodically to haunt online conversation spheres. In One Ghost-Blogger’s Manifesto, a piece which I composed a number of months ago as part of an online […]
A couple of Michigan justices learned a new word when law professor Richard D. Friedman, consultant to one of the judges, mentioned that a point was "entirely orthogonal" to the argument in front of the court. After being met with a "What?" response, Friedman explained the point in question was "at right angles, irrelevant, and […]
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