Nothing speaks quite as loud as numbers. Career Rookie Magazine says using numbers may be one of the most underutilized strategies in cover letter writing. As a professional ghost blogger who teaches business owners how to create content for blog posts, I think numbers tend to be underutilized in blogs as well.Like myth-busting in blog […]
Myth-busting is a great use for corporate blogs, I firmly believe. Not only are blogs wonderful for dispensing information, they’re great for addressing misinformation. In other words, blogs can help searchers by clearing up stuff. In the process of debunking myths, bloggers for business can: Offer little-known information on their industry Season that information with […]
Presidential politics is about storytelling, says John Harris of Yahoo!News, commenting that Barack Obama and his team won the 2008 election because they were better storytellers than the opposition. What’s more, adds Harris, “Presented with a vivid storyline, voters naturally tend to fit every new event or piece of information into a picture that’s already […]
Take a cue from the new bare-bones restaurant model," advises Amy Casper, Editor-in-Chief of Entrepreneur Magazine. "Stripping away the layers of white linen and battalions of waiters leaves them with something that people actually appreciate: a restaurant that’s putting its money and effort into what’s on the plate." Casper might have been addressing business bloggers […]
The old saying “Practice makes perfect” was never the same once coach Vince Lombardi had pointed out that, no, it’s only perfect practice that can help players achieve perfection. Psychology professor K. Anders Ericsson, who has spent twenty-five years analyzing high-flying professionals, draws a somewhat different conclusion. Elite performers in any field, he says, engage in […]
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