Multi-tasking is the big word around job interviews these days. Most small business owners find themselves wearing many hats and playing many roles in running their business. It’s important for entrepreneurs to use a “multi-tasking” approach when it comes to their marketing efforts as well. As I work with business owners on their blog marketing strategy, […]
In the U.S., processed foods are required to list ingredients on their labels, and the ingredients have to be listed in order of their weight in the final product. So, if tomatoes are listed first, that’s the main ingredient; if sugar heads the list of ingredients, that means there’s more sugar than any other substance […]
Ghosts inhabit the kitchen as well as the blogosphere. I don’t mean to burst anybody’s bubble, but Betty Crocker, whose face has adorned cake mix and flour packages for ninety years, never lived. She is, and always has been, a sales promotion, one of the most successful ever. Things all started in 1921, when the […]
PR consultant Mikal Belicove, writing in May’s Entrepreneur Magazine, encourages readers to "Start a blog for your business". Belicove runs through a list of blogging platforms, including: Free hosted platforms: Blogger Live Journal Vox Premium hosted platforms: WordPress TypePad Stand-alone platforms: WordPress.org Movable Type (My Say It For You blogs are hosted by Compendium Blogware.) […]
When Mensa members were asked to recall the best piece of advice they’d ever received, Pam Olsen came up with one we business bloggers don’t really need to follow: "When assembling a large project, wait until the very end to tighten the screws!" Bloggers don’t need to wait until the very end. As Chris Baggott, […]
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