As a professional ghost blogger, one of the pointers I always give business bloggers is to keep a sharp focus in each blog post. In Your Blog’s No Swiss Army Knife, the point I tried to get across is that you don’t want your blog to be an all-in-one marketing tool. You shouldn’t try to […]
In “Creatively Mindful Gifts”, Ellen Michel, outreach manager for Bloomingfoods Market and Deli, had some interesting things to say about gift giving during the upcoming holiday season. As a professional ghost blogger, I’m always on the alert for “tidbits” that capture big concepts using very few words. In her article, Michel remarked that “We don’t […]
Every so often, the question comes up again: If a business uses a ghost blogger, is that business playing fair? When I first introduced my Say It For You blog, I traced the long, proud history of ghostwriting. I explained that celebrities and public figures have always used ghost writers to help them create books, […]
My past is catching up with me, I think. A retired financial planner and investment adviser, I still keep up with the CFP® continuing education requirements and subscribe to several professional journals on finance. So, now, here I am, a professional ghost blogger, and what do I find in the September/October issue of Practice Management […]
Back in August, I used an advertising supplement to the Indianapolis Star named “Why 2 Buy Now†to illustrate the point that blogs are not advertisements, but more akin to “advertorials†(see “Why To Buy A Piano” Is Good Advice For Blogs). I had cut out and saved another page from that Star supplement, this […]
Follow us online!