The other morning, listening to the radio in my car on my way to meet one of my ghost blogging clients, I heard a traffic alert. The announcer was warning listeners to stay away from the vicinity of Southport Road and Madison Avenue (on the south side of Indianapolis), warning of stop-and-go traffic there. Grateful […]
A joke I remember from years ago has a man knocking at the gates of Heaven. “Who’s there?” asks St. Peter. “It is I”, comes the response. In the punch line, St. Peter says, “Go away! We have too many English teachers here already!” (Okay, I confess; my B.A. degree is in English Education, so, […]
I’ve said it before in Buildings, Like Blogs, Can Be Interactive: it takes two to blog – the blogger (or ghost blogger) and the searcher. That’s because the whole purpose of blogging is to establish a communications link between a business and potential customers of that business. Unlike brochures, billboards, or print ads, blogs […]
The other day I mentioned author Seth Godin and the names he’s coined for different categories of blogs. Well, the same Seth Godin’s got a blog of his own that I find fascinating. He blogs about selling, he blogs about raising money for causes, about time management – I mean, Seth Godin’s got advice […]
Author and marketing guru Seth Godin says there are three types of blogs: cat blogs, boss blogs, and viral blogs. We’ve all come across cat blogs, which Godin describes as personal and idiosyncratic. From the looks of those blogs, you might say they were written purely out of the need for self expression, […]
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