Ari Hest gets it – blogging, I mean. Unlike me, though, Hest doesn’t blog for a living; he’s a singer and songwriter (see www.arihest.com) who’s taken on the discipline of releasing a new tune every seven days. Apparently Ari understands one of the cardinal rules for successful business blogging, namely frequency. He explains why, […]
The Indianapolis Star calls tribute bands “a bunch of fakers”, but adds, “They’re just giving the people what they want.” Copycat acts are making a big comeback these days, it seems. Here in Indianapolis where I live, there are dozens of tribute acts, imitating big names from Michael Jackson to Kiss and Guns and […]
“Branding” – we hear a lot of this popular marketing term, don’t we? Business owners put a whole lot of their time and money into creating a brand name, complete with a logo and other graphics, sometimes adding a motto or slogan. As a professional ghost blogger, I’m considered part of a company’s marketing team, […]
As a professional ghost blogger, I’ve taken my “one giant step” into the digital world. But entering my fourth decade as a denizen of the business world, I find face-to-face encounters are still my favorite flavor. The other day I had a delightful personal encounter with none other than the encounter empress herself, Susan […]
Amazing, how you can find great business advice in the most unlikely places! As part of my reading to keep my Certified Financial Planner credentials current, I subscribe to all manner of journals about insurance, investments, and employee benefits. In the August 2008 issue of Employee Benefit Advisor, there was an article discussing avatars. (This […]
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