Remember the study about motorists noticing billboard ads only when they’re already in the market for that kind of product or service? Well, stuck in traffic the other day, I found myself being an exception to that rule, and, at the same time, proof of how true it is. I noticed this billboard for the […]
The Whale Hunting Women newsletter outlines a process for women to use when planning big changes in their lives. The first three steps are: Imagine, Investigate, and Invent. As a professional blogger, I’ve observed different business owners planning to add blogging to their business marketing plan, yet they have no idea what blogging is all […]
In the book “What No One Ever Tells You About Blogging And Podcasting,” Mikal Belicove, ghost blogger and blog strategist, defends the practice of ghost blogging. Most sports figures, music stars, celebrities, and politicians don’t write their own books. Belicove adds that it’s not only books that are ghost-written; most quotes from CEO’s and company presidents […]
The mayor of New York City proposes putting windmills on city bridges and on rooftops to help supply renewable energy to the city in the form of wind power. Neighbors worry about having unsightly wind turbines on street corners, but the city’s director of the Office of Long Term Planning and Sustainability reassured a New […]
A couple of weeks ago, I browsed through an advertising supplement to the Indianapolis Star named “Why Buy a Piano Now”. The supplement contained pages upon pages of information about all kinds of products and services. Since, at the top of each page, the words “advertising supplement” were prominently displayed, everyone reading the material knew […]
Follow us online!