Setting the scene in content marketing involves describing scenarios in which your product or service is invaluable to an individual, “saving the situation.
Earlier this weeJoiningk in our Say It For You blog, we talked about comparisons that have been used so often by writers that they’ve become lifeless and hackneyed , serving as barriers to, rather than helping communication… Then, in my Journal of Financial Planning, I found a discussion of another way in which the language […]
Avoiding overuse of cliches is key to keeping content fresh and engaging, although some cliches can help reader understanding.
Fear of making mistakes cannot be allowed to sap the power of opinion in content marketing.l
Readers want to stay informed about trends, but they want us to “do the work for them”.
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