Sales people who upsell and cross-sell say doing that adds up to 30% to their revenue, Sophia Bernazzani of Hubspot relates. Cross-selling, she explains, encourages the purchase of an “extra” in conjunction with the primary product, while up-selling offers an upgraded version of the product a prospect has just agreed to purchase. This very wisdom […]
“To position yourself as the guide for your customer needs,” says Donald Miller in Marketing Made Simple, ” you need to express empathy and demonstrate authority. Together, empathy and authority make a powerful one-two punch, while, Miller cautions, “empathy without authority falls flat, as does authority without empathy.” On a website, Miller suggests, there […]
At a recent Drive Indy event, executive coach Ellen Dunnigan emphasized the mantra “Intentionality is the hallmark of influence”. Keeping in mind the formula P+A=MA (purpose + Audience = My Actions), before entering a room or beginning an encounter, you must predict, Dunnigan advises, how they are likely to react to […]
l A “rant”, (venting a complaint in an angry, loud voice), is defined in the Oxford English Dictionary as a “a high-flown, extravagant, or bombastic speech or utterance, a piece of turgid declamation, a tirade.” While oral tirades are still with us, Daniel Seidel writes in Slate, the last decade or so has seen more […]
Writer’s block is like being stuck at a truck stop parking lot, unable to start your car, the editors of The Writer magazine understand. For online content marketers, writer’s block may put its victimes in een greater pain, given that frequency is so crucia to the success of online marketing through blogs. At Say It […]
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