I have to say the questions “Would you recognize your primary care physician if you saw her on the street?” and “Could you pick your dentist out of a lineup?” got my attention a whole lot faster than any trite reminder of the importance of medical and dental checkups. In fact, AARP Magazine writer […]
“Use and, not ampersands, in business writing, even for emails. It is more professional,” Mary Morel advises in onlinewritintraining.com. Ampersands are for titles, signage, and where they are part of an organization’s branding, she adds. Historical trivia bit – The ampersand was once the 27th letter of the alphabet In the early 18th century. […]
Late last year, journalists at National Geographic Magazine teamed up with AARP to explore “how Americans perceive aging as we emerge from the COVID pandemic”. There were a number of great articles in the AARP Bulletin issue, but what was so interesting to me as a blog content writer was the way the word “truth” […]
Network marketers who ask themselves the question “Who do I talk to next now that my original list of names has run out?” might find answers in Bob Burg’s The Last Prospecting Guide You’ll Ever Need: Direct Sales Edition. While Berg discusses salespeople’s face-to-face and telephone encounters with their prospects, blog content writers can […]
“What will I tell my friends?” “Why will I tell them?” It’s never the case that people will tell their friends about you and the products and services you offer just because you want them to, or because you asked them to, Seth Godin points out in This is Marketing. Please-give-me-a-favorable-review-on-Yelp isn’t how it really […]
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