“If a speaker delivers the most amazing speech of his or her life, but no one is around to hear it, did he or she really deliver a speech?” asks Sean Bradley in Speaker Magazine. “It’s the same thing with online marketing and advertising, Bradley goes on to say. If you’re not represented properly online, […]
Back in 1764, I was reminded by the editors of Mental Floss Magazine, Scottish engineer James Watt was pondering the same question that’s on all of our minds when we’re doing blog marketing – How do I convince people they should use my product? (In the case of us freelance content writers, of course, we’re […]
Who would’ve thunk – such ballyhoo about bullet points! It seems content writers either love or absolutely abhor those little black dots. Representing the critics, Ken Lopez, in The Litigation Consulting Report, lists no fewer than 12 reasons bullet points are bad news, especially for trial graphics. He’d much rather see lawyers actually speaking to the […]
“You may not think of yourself as a writer, but research says that you are,” observes Tom Searcy, CEO of Hunt Big Sales. The average sales person, with emails, proposals, quotes, texts, and other documentation, writes more than 2,000 words per week, he explains, which adds up to 100,000 words a year. Not that more […]
Wow! Fellow blogging coach Jon Morrow really is painfully honest in his “How to Be Smart in a World of Dumb Bloggers”! Reality is, Morrow explains to readers dissatisfied with traffic to their blogs, “popular bloggers are smarter than you are.” One thing that makes those popular bloggers smarter is, according to Morrow, “They know […]
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