Entries by Rhoda Israelov

A Business Blog By Any Other Name

“There is not a better way to add relevant content to your website on a regular basis than to utilize a blog,”  says Nicole Beachum  of socialmediatoday.com. “If you do not want to call it a blog, you can call it a “learning center” or any other catchphrase that you want to use to categorize […]

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Higher Blogging for Business

Why do gurus seek mountaintop retreats? To get the big picture, of course, says James Rogers in the March issue of the Mensa Bulletin. A RPV (transcendental point of view) is a place “from where one can discern the relationships of part-to-part and part-to-whole,” Rogers goes on to explain.  In fact, he adds, we humans […]

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Blogging the Right Stuff to the Right Audience

“If your marketing is not getting enough people into the pool, you’ll find the problem is in one of three places.  You’ve either got the wrong STORY, the wrong STUFF, or the wrong AUDIENCE,” says my Rockstar friend and fellow blogger Thaddeus Rex. Since blogging for business is all about telling and selling stuff, I […]

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Blogging the Specialness

“What makes No. 2 pencils so darn special?” ask the editors of Mental Floss: the Book, noting that “The No.2 is definitely No. 1 in the pencil market. Answering the question of what makes ANY one product or service, ANY one business or professional practice special – well, that’s the job description for any freelance […]

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