A Brainiac’s Insight Into Blogging

No, Mensa isn’t all about arcane trivia and solving puzzles, as I keep explaining to the high IQ-phobic among my friends.  Mensa can be about – business! In fact, I found a wonderful article on the future of advertising in the August Mensa Bulletin, with commentary that’s tailor-made for my efforts in professional ghost blogging as a form of business marketing.

Mensan Richard Yonck cites research showing the average American is bombarded with 3,000 ads every day, which amounts to three ads every single minute.  Yonck explains this number includes all the print ads we view in newspapers and magazines, all the commercials we see on TV or hear on the radio, all the products slipped into prime time dramas and movies, all the billboards and signs, all the logos we see, plus all the ads on web pages.  Obviously, advertising works.  Otherwise, I surmise, corporations wouldn’t be spending all those gazillions of dollars on it.

Blogging, along with advertising, is a way of marketing a business.  But blogs sort of reverse the process.  All those 3,000 ads per day are coming out from the advertiser “towards” the customer.  With blogging, a customer is already there online, searching for an answer, a solution, a product, or a service.  If (and only if) what that customer wants relates to something you know about, something you know how to do, or something you sell, and if (and only if) your business has consistently put blogs out there with relevant, recent, and frequent content out there on the web, that customer comes towards you!

In the Mensa Bulletin article, Yonck predicts the future of advertising will be built around information technology, biotechnology, robotics, enabling marketers to tailor make ads for each customer based on our individual preferences.  Meanwhile, blogs are “winning search”, bringing buyers and businesses together.

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