Every holiday is a marker, however you look at it, and it’s hard to resist tallying along with the toasts.
In my introductory blog post, "How Say It For You Was Born", I posed a question: "What qualities make for a great ghost blogger?" I put "drill sergeant discipline" near the top of the list, explaining that web rankings are based at least partially on frequency of posting new content, and that blogging must be kept up faithfully if "winning search" is one of the business’ goals.
I think it’s fair to give myself an "A" in the discipline department. I, together with my contract writers, turned out close to 1,000 different original blog posts this calendar year without ever missing a deadline. In addition, Say It For You produced copy for a couple hundred web pages, press releases, brochures, letters to the editor, and newsletter articles.
This year, blog content development training was added to the Say It For You menu of services, for business owners who, along with their employees, want to create their own blog content. During 2009, I gave six talks on "Blogging For Business" where the audience at each numbered more than one hundred.
This has been a year made rich through meeting so many new friends in the social media community. Special thanks go to continuing mentors Chris Baggott (Compendium Blogware), Ryan Cox (Schindigs), Ken Zweigel (Drive), Tony Fannin (Be Branded), Mike Semon (Spartan Technologies), Damon Richards (Port to Port Consulting), and Kathleen Haley (KSH Marketing). I could never have come this far as a professional ghost blogger and blog trainer. without your support and expertise.
Another quality that makes for a great ghost blogger is a "third ear". A ghost, I explained, needs not only to hear what clients want to say, but to pick up on their unique style of expression. "The goal," I wrote, "is to speak your message, in your ‘"voice’, to your customers.. A good ghost blogger should, her/himself, be neither seen nor heard."
To all our wonderful clients, thanks, each of you, for "letting us in" to the dreams and hopes you hold for your business or professional practice. Thanks for devoting careful thought to the question I pose to each new blogging client:
If you had only 8-10 words to describe why you’re passionate about what you what you have, what you do, and what you know about, what would those words be?
2009 tallies and toasts – it’s been a privilege and it’s been "real"!