It was a sign post, not a blog post, that caught my attention during a recent visit to the Indianapolis Zoo. Whoever wrote the copy for that placard promoting the zoo’s new cheetah exhibit, though, would make a great blogger for business!
The sign itself, I might mention, was affixed alongside a 30-yard track where visitors were invited to try running as fast as cheetahs. In other words, the zoo was engaging its audience, rather than merely having them gaze passively at cheetahs. That mini-promotion serves as an excellent model for Commandment One of blog marketing: Thou shalt engage thy readers!"
The title of the signpost used two "keyword phrases" (as every good blog title should), creating a tie with a current happening (the Indianapolis 500):
Like a Race Car, a Cheetah Is Built For Speed
Race Car Cheetah
Paint Job Spots
This "post" discusses cheetahs in scientific terms, (explaining, for example, that cheetahs have extra-large heart chambers), but makes the information easy for "readers" to understand by comparing the unfamiliar with the familiar and the timely.
One core function of blogs for business is explaining yourself, your business philosophy, your products, and your processes. An effective blog clarifies what sales trainers like to call your "unique value proposition" in terms readers can understand. And one excellent way to do just that is by making comparisons with things with which readers are already comfortable and familiar!
Like a racecar, a cheetah is built for speed. What is your business "like"??