When things aren’t going right in business, the natural tendency is to point fingers away from oneself – whatever’s wrong, it’s the fault of that guy or gal over there, that other department, or that other manager.” says Bill Jeffries, President & CEO of Executive Strategies International.
That’s why, in working with employees to develop high-performing teams, Jeffries insists the “senders”, (aka the blamers) come along to the sessions with their “send-ees”. Similarly, in the Israeli Defense Forces, an officer is always expected to lead from the front. The famous cry of the officer is "aharai!" (follow me).
Does all this have anything to do with providing business blogging assistance? I really think so. It doesn’t matter, in my book, whether business owners or professional practitioners are doing their own blog posting or hiring professional ghost bloggers like me to help. The blog’s message might be well-thought out, or it might even be unintentional. Either way, wherever there’s a blog, that blog is conveying the values and beliefs of the owners. You might say blog content writing is one way of inviting online readers to “come on in” and become part of the process of bringing those values to life.
The business owner offering advice through blogging for business is, in a way, the sender. (He or she’s giving advice, issuing Calls to Action, and “driving” traffic to the website, basically assuming a leadership role. The online reader searching for information, products, and services is the send-ee in the typical corporate blog writing scenario.
Thing is, the cry of the blogger had better be “aharai!” (the cry of leading from the front), not the cry of either salesperson or movie director. In a blog offering information about health products or services, it needs to be obvious the content writer is a believer in and user of those very products and services. What reader can be engaged in advice about stock trading when the advisor has all her money in CD’s? In corporate blogging training sessions, I stress sincerity and passion over facts and figures when it comes to SEO marketing blogs.
Freelance blog writers in Indianapolis – how many ways can you say “Follow me!”?