Reading further into the article, I learned Colussy does a lot more to market his dealership than blowing scent – he’s had the floors resealed and repaired, the lights brightened, added colorful displays, flat-screen TV, Wi-Fi access, workstations, and a coffee bar.
Carrying on with my comparison, your blog is just one piece of the strategizing you do with your web designer, marketing consultant, ghost blogger, managers, and employees. It’s all part of what sales trainers call your “unique selling proposition”. Your blog is a key piece of that proposition. It’s the” whiff that whets” – your potential customer’s appetite for doing business with you!