If you’re into Egyptology, it’s easy to find books on the subject. One tells you how to “Run Like an Egyptian”, others how to “Walk Like an Egyptian”, “Think Like an Egyptian”, “Treat Your Lady Like an Egyptian Goddess”, or even ”Shop Like an Egyptian” .
None of these seemed to have any usefulness in terms of blogging for business. I did find a number of interesting ideas I can use in corporate blogging training sessions in a Mental Floss Magazine article entitled “Gift Like an Egyptian”.
“Want to make your presents felt while globe-trotting? Author Laura Turner Garrison begins.
- "In Egypt, a gift recipient will generally wait until after the gift giver has left to unwrap his or her treasure.”
It’s possible that some readers of your SEO marketing blog won’t be ready to take action just yet. They may want to wait until later to “unwrap the gift”. In offering business blogging help, I remind writers to offer different options. Visitors ready to buy should be able to do that right away, but others may want to watch a video or download a white paper to learn more, or merely “favorite” your url and “unwrap” it later.
- In Japan, Garrison explains, “your gift may be declined numerous times before it’s accepted.”
In blogging for business, you want to be perceived as a subject matter expert offering usable information and insights. Once readers feel assured that you know your stuff and that you care about offering good information and good service, they might be ready to take action.
- “Brazilians are somewhat superstitious about the color of their gifts, including the wrapping; black is an obvious no-no.” In Russia, I learned, “sending a birthday present late isn’t rude. In fact, sending one early is considered incredibly bad luck.”
Knowing our target readers’ culture is crucial for freelance blog content writers in Indianapolis when composing content for business owners’ and professional practitioners’ blogs. There are many subsets of every group targeted, and not every message will work for every person. At Say It For You, we realize online searchers need to know we’re thinking of them as individuals and that we understand their problems and wishes, not merely their stats.
Running like, walking like, thinking like, and shopping like Egyptians – that’s all well and good for general cultural knowledge and sensitivity. But blogging like an Egyptian? That means learning about our target readers and then writing business blog content with them in mind!