"Regardless of what you’re writing, whether it’s a sales letter, blog post, company history, or proposal, the golden rule of clear communication should be communicating clearly," Indianapolis Business Journal’s Jim Cota reminds us.
At an annual National Press ceremony, the Center for Plain Language (whose goal is to get government and businesses to communicate more clearly with citizens and customers) presents two awards: ClearMark (the best), and WonderMark (the worst), the latter so named because the judges were left wondering what the writers were thinking!
Cota’s conclusion: In the interests of clarity, "Save the long words for Scrabble!".
The author I featured earlier this week in my blog, Lynne Truss, might add, "Use punctuation". As a professional ghost blogger and business blogging trainer, I’d have to say both pieces of advice are rock solid for writing blog posts to drive business.
Save the long words for Scrabble:
If the purpose of your blog posts is to welcome prospects who’ve found you online and convert them into customers, the language you use must be easy to understand. Always keep them and their needs in mind.
The last award you’d want for your blog is the WonderMark. Minding your commas and apostrophes in blog posts will avoid having online searchers wonder what, exactly, you were trying to say (or, worse, where – or if – you learned eighth grade English)!
There’s only one kind of wondering you’d like for readers of your blog to be doing:
wondering if there are even more reasons why what you have to offer is what they need to have!