Myth-busting is one of blogging’s best uses, I’ve found. First, correcting misinformation reflected in customers’ questions and comments highlights your own special expertise. Second, myth-debunking makes for engaging blog-reading!
Just the other day, I read a fascinating "debunk" in the newsletter of Central Alabama Mensa. The article was about, of all things, plum pudding. Author Richard Losch engaged my attention by posing this question: "Have you ever wondered why there are no plums in plum pudding?" (Actually, I hadn’t wondered about that; nonetheless, I was hooked.)
Plum pudding, I learned, is a steamed dish made out of flour, suet, sugar, raisins, currants, citron, and spices. The ingredients are stirred frequently while they ferment. When the pudding is steamed, it swells up, or "plumps". In time, people began to drop the "p" and called it "plum" pudding.
Common myths surround every business and profession, and you can use these to create captivating content for your corporate blog posts, engaging readers’ interest and enticing blog visitors to keep coming back. And, while these myth-busting tidbits are probably not appropriate for the more permanent website content, they fit perfectly ino blog posts, "plumping" up the overall effect of your online marketing.
One of the goals of any business blogging effort is to create "conversation" between the author (the business owner, employee, or perhaps a ghost blogger like myself) and the audience of readers. Myth-busting is perfect for keeping conversation alive, say blogging mavens Shel Holtz and Ted Demopoulos. Invite comments and questions, and then address those just as soon as they appear on your blog site!
What are the common myths in your business? Plump up your blog content, in turn plumping up traffic to your website. Who knows? Like Jack Horner, you might stick in your thumb and pull out a plum!