Businessowners aimed at robust growth should pay heed to this trend. Many businesses think they have an Internet “presence” because they’ve had a website created for their company. Often, there’s little updating going on, and even less attention paid to how to help potential buyers find their way to that website. Advertising, including online advertising, is certainly one avenue in marketing a business. Very interesting and important, though, is a statistic I learned in a Compendium Blogware webinar from CEO and co-founder Chris Baggott: 80-95% of business conducted online comes about as the result of organic search, not pay-per-click advertising or sponsorships. What this means in plain terms is that people searched online for information about products or services. Those businesses that were providing up-to-date, easy-to-understand, and relevant content through regularly posting blogs came out the winners – of new customers.
You know what they’re starting to say? A blog a day keeps the doctor away!