If anybody’s got a keen sense of what an audience wants, it has to be singer/actor Mel Tillis, who’s been onstage for the past fifty two years. Now age 77, Tillis is still going strong, performing 100 or so live shows each year, according to a recent article in Speaker Magazine.
Today Tillis performs at the speaker’s lectern, giving motivational talks about how humor helped him through his career. In fact, I’m going to hear Mel Tillis speak at the National Speakers’ Association Winter Conference in Nashville, Tennessee next month.
There are two points Tillis emphasized in his interview with Speaker Magazine’s contributing writer Jake Poinier that I believe are worth sharing with all my Say It For You readers and clients, in fact with anyone using blogging to market a business:
1. Talking about the twenty different performances he’d done last November alone in the Branson theatre he used to own, the singer/comedian remarked "I’m always coming up with new anecdotes and stories, so it seems to work."
This lesson is one bloggers need to learn, for sure. Since maintaining consistently high rankings on search engines means maintaining the discipline of posting blog material by putting content on the Web over and over again over long periods of time, what makes the tactic work is finding new anecdotes and stories to keep the material fresh.
2. Tillis, Jake Pointer stresses, empathizes with one of the main challenges facing
professional speakers. "Sure, I get tired, like if I have to sing ‘Coca Cola Cowboy’ one more time, I think I’m gonna die. But what you need to do is act like it’s the first time you’ve ever done it."
Whether composing blog post #17 or #577 for that business, the blogger needs to write as if it were #1. In fact, since blogging is a form of "pull marketing", attracting only searchers who have a need relating to what you do, what you sell, or what you know about, for most of those searchers, it will be the first.time they’ve ever read your blog posts!
"Every time I walk out there, it’s a different audience," says Mel Tillis.
Every time you step up to the blog "lectern" (or hire a professional ghost blogger like me to do it for you), that Tillis mantra can serve as the inspiration to deliver your blog message – in every single post – with gusto and panache!