Business Blogging and SEO – How Strong is the Bond?
One of the points Carol Tice lists in comparing blog posts to articles is that blog posts are “built around SEO keywords”.
Does blogging help SEO? To be sure. Kristen Hicks of HostGator lists six reasons why:
- Blogging keeps your website fresh and current.
- A blog keeps people on your website for longer.
- Blogging helps target long-tail keywords (half of all searches are for terms four words or longer).
- A blog offers opportunities for internal linking.
- A quality blog gives other sites more reasons to link back to your site.
- A blog helps you connect with your audience (which encourages sharing and driving traffic to the site).
All true, but…. Are blogs – should blogs – be “built around” SEO keywords? “ Every successful blog is built on a solid foundation of content, but it’s consistency that’s the real key to successful search engine rank,” offers top web infuencer Neil Patel. “Using your keywords in a natural way in your post isn’t a bad SEO practice,” Patel says,” “but don’t overdo it”. .
SEO is the practice of optimizing content to clearly define what your webpage is and what information it is providing, explains Elena Terenteva in the SEMrush Blog. Some areas that need to be optimized, Terenteva explains, include:
- page titles
- meta descriptions
- alt-text
- internal links
- anchor text
- URLs
“Above all, your blog post has to be a good piece of writing!” cautions yoast.com ( The Yoast SEO WordPress plugin is the guide our blog content writers at Say It For You rely on).
So, no, Carol Tice, blog posts should not be “built around” SEO keywords. As the Yoast article so aptly concludes – “The days when a few SEO tricks were enough to get your website to rank well in Google are long gone. Nowadays, quality content is king.”
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