Parents may be reassured by finding a video game rate “E” (for everyone), but that’s certainly not the best rating for business blogs. In order for blog posts to be effective as part of a business marketing plan, the content of the blog must be targeted towards a specific audience.
Web searchers are on a fact-finding mission, looking for information about what you do, what you sell, and what you know about. The specific key words and phrases in the title and in the body of the blog post help the search engine direct those searchers to your blog.
Since blogging for business is a “pull marketing” tactic, the more targeted the content and the title can be, the narrower the “rating”, and the better chance your blog has of “getting found”.
The entire process of online search is based on bringing searchers to the right place to find the precise kinds of information they need.
According to Chris Baggott of Compendium Blogware, there are four qualities or variables that make blogs more successful than traditional websites in targeting and attracting the right kind of visitors:
You’re writing a blog (or perhaps turning to a professional ghost writer like me for help) in hopes that searchers will not only read what you’ve written, but react favorably by becoming clients or customers. To achieve that outcome, advises blog consultant Mark White, “your knowledge (of your target audience) needs to influence every aspect of your blog, including:
- What your blog looks like
- The content of the blog
- The style of writing
- The length and frequency of posts
- How you elicit comments and feedback
In short, your business blog should not be rated “E” because they were never intended for everyone. “S” for SOMEONE is the best rating for business blogs!