“We are what we write,” professional speaker and handwriting expert Theresa Ortega shared with me almost three years ago, explaining that “all writing is brain writing”. I learned, to my amazement, that amputees who hold a pen their mouths or even between their toes form their letters precisely the same way they used to before their accident!
Of course as an Indianapolis blog content writer and corporate blogging trainer, I use the word “writing” in a context broader than just penmanship. Still, as Ortega and I concluded about personal branding by business owners as expressed through business blog writing, we are also what we blog.
Just this month, as I shared with my Say It For You freelance blog writers, Theresa Ortega was featured in the Indiana State University Magazine. As part of a study, the school’s recreational sports department compared Ortega’s analysis of the writing by newly hired staff members to results of those same staff members’ assessment tests.
Ortega found one handwriting sample that set off alarm bells, and she enlisted the help an FBI friend, who confirmed her suspicions that the individual’s writing revealed traits found in serial killers. The university was alerted, so that the person’s behavior could be closely monitored.
To a certain degree, all of abusiness’ marketing materials reveal the owners’ attitudes and beliefs. But as I’ve continued, over the years, to offer business blogging help to corporate owners and professional practitioners, it’s become apparent to me that blogs are most “telltale” of all forms of marketing. That’s partly because of blogs’ conversational, personal tone, and also because business blog content writing continues over weeks, months, and even years.
It doesn't matter whether you’re doing all the writing yourself or collaborating with a professional ghost blogger like me. As the story unfolds, blog post after blog post, about what you sell, what you do, and what you know, the clearer it becomes to readers who you ARE!