Cases of Mistaken Identity in Business Blogging

Zits isn’t the only comic strip with lessons to teach Indianapolis blog content writers. Three years ago, I coined a tongue-in-cheek phrase, “accidental organic blog donors” to describe the way organic search sometimes rewards us for the wrong reasons.

In offering business blogging assistance to different companies and organizations, I sometimes need to remind owners that online search is not the most precise of processes.  Every once in a while, there’s a “disconnect” between what a searcher wants and what he or she actually finds.  And, every once in a while, that “mistaken” visit to your SEO marketing blog can result in converting a searcher-gone-astray into an actual buyer.

I was reminded of this not-really-so-rare and sometimes fortuitous source of business blogging help the other day by the comic strip Mother Goose and Grimm.

– “What are you reading, Ralph?
– “Learning how to care for the newt.  This manual says that newt hates onions.”
– “No, Ralph, the book says ‘unions’.  Newt (Gingrich) hates unions.”

On the surface, as I point out to business owners and Say It For You freelance blog writers, this is nothing more than a laughable situation: Ralph was searching for information about pets and instead reaches a political “site”.

But, who knows?  Isn’t it possible that the political blog will divert Ralph’s attention to the campaign? And, isn’t it possible that a dad trying to help his kid with a homework assignment on Hawaii happens upon a travel agent’s website about vacations in Hawaii and bookmarks that site to use in planning a vacation?

I think the lesson to be gained from Mother Goose and Grimm is that accidental matchings will happen.  And, at least occasionally, you’ll have reason to be thankful to the search engines for the mistaken identity!!



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