Category: blog readers

03 Mar

Staying Specific in Blog Marketing

“Including one, or a combination of certain aspects can generate higher opt-in,” Ryan Duss and Russ Hennesberg explain in the book Digital Marketing for Dummies. Those important aspects include: a promise an example a shortcut a solution There’s a big caveat – these will work only if they are specific, the authors caution.  Generic or clever titles, for example, generally decrease conversions, so it’s important to craft a clear promise. An example must also be […]

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21 Jan

Do “Huh-Oh” Titles Work for Marketing Blogs?

  One important purpose of marketing blog titles is attracting online shoppers. So, catchy and engaging as a title might be, it won’t serve the purpose if the words in it don’t match up with those searchers used. After all my “reading around” – magazines, books, blogs, textbooks – you name it, I’ve come to the conclusion that there are two basic title categories: the “Huh?s” and the “Ohs”. The “Huh?s” need subtitles to make […]

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19 Jan

Words of Wisdom for Blog Content Writers – Part B

  This week, at the start of a new blogging year, I’m looking through my bookshelves at all the business writing-related books I’ve collected over the year 2019. What would I do without these “reading around” gems with their different sorts and shapes of advice and reflection?…. The audience is the hero. “You are not the hero who will save the audience; the audience is the hero,” Nancy Duarte advises public speakers in the book […]

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14 Jan

Look-Ahead Words of Wisdom for Blog Content Writers – Part A

  Last week, by way of kicking off a new blogging year, I’ looked through my bookshelves at all the business writing-related books I’ve collected over the year 2019. What would I do without these “reading around” gems with their different sorts and shapes of advice and reflection? . This week, with an eye to the year to come, I’ll be sharing even more words of wisdom from ”my shelves”, along with the links to […]

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12 Nov

Can “Blog-folding” Increase Engagement?

Proteins designed by humans competing at solving “foldit” puzzles turned out better than those from a design algorithm, it was found in studies chronicled in AARP Bulletin. What does “foldit” involve? Foldit is a citizen science puzzler game. Since proteins are part of so many diseases, they can also be part of the cure. Players can experience intellectual challenges and have fun, while helping predict which new proteins might help prevent or treat important diseases such […]

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