Category: blog readers

Steps to Light Up Your Place in the Blogosphere

In coaching financial advisors, John Bowen Jr. writes in Financial Planning, he found that the most successful individuals had a secret weapon at their disposal: the power of their presence. Bowen names steps advisors can take to “light up a room when they enter”.  Blog content writers, I believe, can use every one of those […]

Blog To Show Readers You’ve Got Their Number

Numbers that can be expressed in one or words should be spelled out, while figures should be used for larger numbers the Purdue OWL advises. Following that guidance, you’d express ”two million dollars”  or thirty-one years in words, while writing “126 days”. There’s a very good reason, however, that most magazine editors and blog content […]

The Barnum Effect Can Be Used Ethically in Blogging for Business

As humans, we tend to crave to be “understood”. Sometimes, though, due to the Barnum effect, (named after famed manipulator and circus man PT. Barnum), we tend to give high accuracy ratings to descriptions of our personality. We believe we are being understood and that the descriptions (the “fortune”, the horoscope, the reading, the assessment) […]

Before Blogging for Business, Know Your Fruits and Vegetables

  “Knowing the audience for a particular essay is important because it determines the content that will appear in the writing,” the Ames Community College Online Writing Lab teaches. “In other words, having a focused topic is important, but having a specific audience is equally important.” My professional speaker friend Karl Ahlrich found out the importance of this advice – the hard way. Addressing […]

Business Blog Readers are Looking for a Fix

“Can you email me the information?” is never a request any sales professional wants to hear, admits Paul Cherry, author of Questions That Sell.  What should the salesperson do? Agree, then clarify, is  his suggestion. Ask the prospect: “ What kind of information will be most useful to you? What are you looking to accomplish?” Salespeople […]

Good Luck/ Bad Luck Blog Comments

Often, when we’re setting up a new blog for a business owner or professional practitioner, the topic of comments comes up.  Should readers be invited to post comments?  Initially at least, most Say It For You clients are afraid to allow for comments on their blog.  Why? They fear those comments might be negative or […]

Template Your Blog for Variety and Timesaving

  There are many different ways the same information can be presented in different business blog posts, and thank goodness for that, I say. In fact, at Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or […]

Poor Grammar Spells SPAM in Business Blog Post Content

When scammers call, threatening you will be “taken under custody” because you owe back taxes to the IRS, that poor grammar alone is a giveaway,” business humorist Todd Hunt assures innocent victims. Of course, Hunt explains, “the real IRS never calls, never mails or texts, never asks for a credit card…and certainly never threatens to arrest […]

Is Your Blog Post Title Worth a “Watch”?

Since we’ve been focusing on effective titles in my last couple of Say It For You posts, I couldn’t help but notice a certain article in my August issue of Financial Planning. The title reads “A Sector to Watch” and the article by Craig Israelsen is about including commodities in a portfolio to provide diversification […]

Should Business Blog Posts Shock and Awe?

“Most advisors don’t spend their day thinking about how to jolt their clients, but I do,” asserts Certified Retirement Coach Robert Laura, writing for Financial Advisor magazine. A former social worker, Laura claims the way people respond to the various things he says and asks provide valuable clues as to how to work with them. […]

Can’t-Leave-the-House-Without Blogging for Business

It’s been five years now, but I still often think about that People Magazine Style and Beauty Extra with the article about staying “gorgeous at any age”. (Okay, I have a growing personal interest in that subject, but it also fits in with my ongoing efforts to help business owners and professionals use blog content writing […]

Go Ahead – Write Blog Content About “Un-related” Topics!

  “Be generous. Be informative. Be funny. Be inspiring. Be all the characteristics you enjoy in other human beings,” says Gary Vaynerchuk in Jab, Jab, Jab, Right Hook, a book about ”telling your story in a noisy social world”. From a marketing standpoint, the author explains, content writing can be about not just your brand, […]

Jabbing and Dee-jaying it for Blog Content Writers

  “It isn’t about breaking the news or spreading information – it’s about dee-jaying it,” says Gary Vaynerchuk in Jab, Jab, Jab, Right Hook, a book about ”telling your story in a noisy social world”. From a marketing standpoint, the author explains, news has little value on its own, but the marketer who can skillfully […]

Shedding Shame in Business Blog Marketing

  Have you ever asked someone to “pardon your tartle?” Tartle is actually the Scottish term for the kind of “brain freeze” you get while introducing someone because you’ve forgotten their name.” Helping readers avoid (and, if necessary, deal with) awkward and embarrassing situations is one valuable service business owners and practitioners can offer through […]

Take Blog Readers to Where You Want Them to Be

More data in business blog posts may not be the best way to persuade readers and to overcome skepticism, Jeremy Porter Communications teaches, because “those who make the most emotionally persuasive arguments win.” Both this week’s Say It For You posts are focused on Jeremy Porter’s “Nine ways to create an emotional connection”. On Tuesday […]

Emotion in Business Blog Posts – When Facts are Not Enough

In writing business blog posts, giving them more data may not be the best way to persuade and to overcome skepticism. That’s a lesson Science News editor-in-chief Nancy Shute needed to learn. One of the first inclinations of scientists and journalists, Shute observed, was to shower skeptics with facts, sure those skeptics would “get it” […]

Blogging to Help Make Them or Save Them Money

“Before we write a single post, we ask ourselves, ‘Does this help our readers make or save money?’” says Kathleen Garvin, editor and marketing strategist for finance blog The Penny Hoarder. “That’s key for us. We’re content creators, but we only want to publish a story if we think it’s truly helpful or interesting for our […]

In Blog Marketing, Look for a Plot

  “Don’t look for a plot here. This is a polemic,” are the words a reviewer in the Mensa Bulletin uses to describe J.K Hillstrom’s book, A Humanitarian’s Fantasy. The book is a more like a series of lectures, the reviewer complains, rather than a coherent, sequential piece of prose. Individual business blog posts may […]

Business Blog Readers’ Fourth Drive

  One of the many things we don’t understand is this: What is interestingness? observe John Lloyd and John Mitchinson in the Book of General Ignorance. What we do know, the authors tell us, is that, while we humans have the same three primal drives as animals (food, sex, and shelter), it’s the fourth drive […]

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