Economist Joseph Schumpeter coined the phrase "creative destruction" to describe the process of new technology continually replacing the old. Nowhere is creative destruction more evident than in business marketing. "It’s a whole new ball game," say David Verklin and Bernice Kammer, authors of the book Watch This. Listen Up.Click Here. Blogging for business is certainly one of the new ways to play ball when it comes to marketing strategy.
By the time you’ve finished reading one page of their book, Verklin and Kammer point out, 200,000 would-be car buyers and 5,000 would-be brides will have researched wheels and weddings on Google. In fact, using "search" to navigate the Net is so ordinary, google has become an accepted verb!
If your business isn’t being "creatively destructive" by adopting online marketing strategies, the implication clearly is, you’ll be inhaling competitors’ dust! Roughly three new blogs are started each second of the each day, according to Technorati. Only problem is, keeping them up with enough consistency and frequency to make a difference has proven a problem for more than half of business blogs. In fact, my profession of ghostblogging was born out of this very not-so-creative "destruction" on the part of business owners too busy running their business to also write about it!
A small business owner’s or professional practitioner’s business blogging efforts can have a disproportionately large effect on marketing results – IF those efforts are kept up. Those positive effects are enhanced when the information in blog posts is "re-purposed" for print newsletters, brochures, and ads, as professional website copywriter Matt Rouge remarks.
It’s ironic, but true. With blogging, business owners can have the "creative" without the "destruction"!
The newer technology of blog marketing and more traditional marketing methods can enhance each other, with "old" and "new" playing off each other’s strengths, creating business as they go!