In SEO marketing blogs, one technique corporate blog content writers can use to engage readers is building a blog post around an unlikely comparison in order to explain an aspect of their business or professional practice. For one thing, suggesting a totally new way of using your product or service, an “off-the wall” comparison may open up new possibilities for that potential customer to do business with you.
Given the short attention span of the typical web searcher, putting elements together that, on the surface, don’t seem related can be a good teaching tool.
But, to avoid “over-seasoning the meal”, corporate blog content writers need to be careful and avoid overstretching those comparisons.
Mental Floss Magazine writer Adam Raymond understands the challenge of explaining highly complicated and even abstract concepts, and his way of using kitchen items to help get those concepts across could be of business blogging help, I imagine.
The “Big Bang Theory” of our universe’s origins is like baking a blueberry muffin. (As the batter’s temperature rises, the muffin expands and the blueberries, representing the planets and stars, grow further apart.)
- The philosophy of Existentialism, which holds that individuals are responsible for giving their own life meaning, is explained with ketchup. (Ketchup is used as an ingredient or as a topping for other foods, but it must find meaning in its own existence.)
My corporate blogging training question is this: What process or product that you employ in your business or profession can be explained using a kitchen item?
Is Raymond overstretching with his metaphors? Similes are simpler to use in corporate blogging for business, as we can see from a second Mental Floss article dealing with oversized vegetables. Had Meghan Healy instructed readers how to cultivate 65-pound melons, that wouldn’t have been nearly as engaging as her title “How to Grow a Cantaloupe the Size of a 4th Grader.”
Online searchers almost certainly lack expert knowledge in your field. That makes it difficult for them to judge if your prices are fair, how experienced you are relative to your peers, and where you “place” in the big “scheme” of products and services. Is your business “small”? Compared to what? In what ways is “small” better for this particular service or product? Is your approach to your field different from most others? Is that good?
Use everyday terms to explain complicated concepts in blog writing for business!