“If you think proper punctuation is persnicketiness personified,” business humorist Todd Hunt is here to tell you why it’s not.
And, whether we Indianapolis blog content writers look back on our junior high English classes fondly or with horror, Hunt’s example of the power of punctuation packs a powerful punch. Hunt presents two versions of a “Dear John” letter. Both versions contain precisely the same word and in the same order. Only the punctuation has been changed to protect bloggers from making the mistake of becoming careless about our P’s and Q’s.
Letter version #1:
I want a man who knows what love is all about. You are generous, kind, thoughtful. People who are not like you admit to being useless and inferior. You have ruined me for other men. I yearn for you. I have no feelings whatsoever when we’re apart. I can be forever happy – will you let me be yours?
Letter version #2:
I want a man who knows what love is. All about you are generous, kind, thoughtful people who are not like you. Admit to being useless and inferior. You have ruined me. For other men I yearn. For you I have no feelings whatsoever. When we’re apart I can be forever happy. Will you let me be? Yours.
In today’s competitive business world, corporate blogging for business represents an ideal tool for “getting personal” and earning trust. As writers, we need to help our business owners express who and what they are, so that they come across as “real”. Being real, though, doesn’t mean being sloppy. Most important, readers need to understand our message.
Hunt’s Dear John letters are a great reminder that, when it comes to punctuation, it’s worth being persnickety!