Getting Out the Vote in Your Business Blog Content Writing

 “Boosting voter turnout could be as simple as making individuals see voting as part of who they are rather than as something they do,” writes Janelle Weaver in Scientific American Mind.


As a corporate blog marketing trainer, I was very interested to learn that this statement came as a result of a 2008 survey. Of registered voters asked the question, “How important is it to you to vote?" there was an actual 82% turnout at the polls.  Of those asked “How important is it to you to be a voter?” by contrast, there was a 96% turnout.

We freelance blog writers in Indianapolis need to pay attention to the conclusion published by Christopher Bryan of Stanford University about that 96%:

“We offered people the prospect of claiming a desirable
 identity,” he said. “That’s a very powerful thing.”

In offering business blogging assistance to business owners over the past five years, I’ve had many express hesitancy about being too “sales-y” or about appearing too self-serving in their SEO marketing blog. At the same time, of course, business owners require a return on their marketing investment dollars..

The sweet spot may lie in the creation of just the kind of “desirable identity” for customers to which researcher Bryan was alluding. First, I tell business owners, the blog content writing effort should aim to offer readers a feeling of what it would be like to have you working alongside them to help with their challenges and issues.

Even more important, though, is leading potential customers and clients to view themselves as part of the bigger picture your company is working to create – better health, more convenience, greater safety, financial security, or increased energy savings.

Writing for business should help you, as my friend and fellow marketing blogwriter Tony Fannin likes to say, “BE somebody to your clients!”

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