How ‘Say It For You’ Blog Was Born

I’m Rhoda, and I’ve been a writer for thirty years.  If you visit my website at,, you’ll learn that for many years I wrote financial advice columns for Indianapolis Business Journal, Indianapolis StarColumbian magazine, and Radius Magazine.  Along the way, I composed travelogues and even some poetry for Mensa newsletters, and wrote motivational speeches to deliver at Toastmasters and at my investment seminars. Every word of these articles, poems, and speeches was written by me and appeared under my own byline.

Two years ago, with me now retired from my financial planning practice, my writing took a new and exciting turn.  I realized that, with the development of Internet commerce, marketing is more about driving business to websites than about people driving to stores.  Web logging, or “blogging” for short, was first used to share thoughts and carry on discussions.  Now blogs, I learned, have turned into a powerful marketing tool, part of Search Engine Optimization, drawing traffic to business websites.

And that’s where I saw a way to turn a problem into a professional opportunity.  All my business owner friends know that writing blogs in their area of expertise can help get their websites to pop up on Page 1 or page 2 on a Google search instead of on Page 19 or 20.  But how many small business owners have time to compose and post regular blogs?  Eureka!!  I had fixed on the perfect way to combine my love of writing with my considerable experience in marketing. (Psst!  Can you keep a secret?) I became a ghost blogger, and “Say It For You” was born.

What qualities make for a great ghost blogger?  Drill sergeant discipline, for one.  Web rankings are based on frequency of posting new content, so blogging must be kept up faithfully, using search terms in the blog that lead web users to you.  A ghost must use her “third ear”, hearing not only what you want to say, but picking up on your unique style of saying it.  That way, the ghost can speak your message, in your ”voice”, to your customers. A good ghost blogger should not, herself, be seen or heard!

In short, what do I do? Simply put, I Say It For You!

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