You can say only so many things about what you sell, what you know about, and what services you offer customers and clients, right? Wrong. Sustaining an engaging business blog over the course of years is very do-able – so long as you stay engaged. In fact, as a business blogging trainer, my theme for this week’s blogs is "learning around". That means staying alert for tidbits and teaching tools (after all, what is a blog if not a teaching tool?) to keep fresh ideas flowing for your business blog posts.
What I’ve found over the years I’ve been a professional blogger is that, as long as I keep learning, I stay excited and readers can sense that in my blog. If you’re a business owner, you’d have to agree with the next statement: What you learn isn’t always peaches and cream. In every industry there’s controversy.
People disagree on the best applications for the product you sell. Some might even say your product does nobody any good at all. There’s controversy about best business practices, and about different approaches to providing professional services. There’s controversy on what types of investments are good for retirees, about whether pale or vibrant colors are best for bathroom walls, and about whether club soda is good for stains on shirts. There are always going to be different ways to skin the proverbial cat; while you may be convinced your way is best, not everyone will agree.
In my own profession of ghost blogging, there’s lots of controversy – everything from "transparency" issues to how many keyword phrases belong in any one blog post. In 2008, for three long weeks, my blog was "knocked down" from its spot at the top of Page One of Google by all the back-and-forth speculation about whether rapper Kanye West was using a ghost blogger. Rather than ignoring the controversy, I needed to "weigh in", which I did.
From my point of view, I wrote, all the excitement was "proof" that blogging works to drive traffic and interest (no matter who writes the blogs)!
"Read around" – read other people’s blogs and articles, so you can be aware of controversies in your field. Then – blog, so readers know where you stand and why. Controversy can be a blogger’s best friend!