Letting Your Blog Verbs Breathe


Even if you’re not into verbifying your nouns (the topic of my latest Say it For You blog post), at least let the verbs you do use, b-r-e-a-t-h-e, is my advice to content writers. “Don’t smother verbs”, Mary Cullen writes in 87 Advanced business Writing Tips That Actually Work. 

The three cautions Cullen offers are:
  1. Use clear words rather than using punctuation to emphasize your point.
  2. Don’t smother verbs by changing them into nouns (this is called nominalizing, the opposite of verbifying).
  3. Don’t overuse adverbs; instead, use stronger verbs.
Weak sentences frequently begin with “There is” or There are…”, Cullen explains.  Cut to the chase, she advises.  Find the real subject – and the real verb expressing what’s happening – and start there. Just as over-introducing a speaker takes away from, rather than enhancing, the impact of the talk itself, in your blog content, get to it, I teach at Say It For You.
Composing a blog post can be like creating a resume, in that it’s better to opt for strong, positive verbs. More verbs make for more dynamic blog content. Verbs connote activity and excitement, advises Bits.blogs.nytimes.  

“Good writing has a point, a goal – to sell something, to convince someone of something, or to explain how to do something, but whatever the point, the goal informs every line., says Dustin Wax of lifehack.org.” Strong verbs move readers in the direction of that goal.
Powerful writing is compelling, demanding attention, Wax continues, in any of three ways
  • the force of the argument
  • the importance of the topic
  • the strength of the language
My point today – now you’ve discovered the strength verbs can lend to your content, don’t sabotage that strength with adverbs and cumbersome wording – let your blog verbs
b-r-e-a-t-h-e!
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